If you want to grow your newsletter, for example, you can include the link to the newsletter in your bio so that people can sign up. Once visitors look at your profile, they should know exactly what to do next.įor your CTA, you might want to put a link in your bio to send people to a web page or store where they can buy your products.īut it’s possible that you don’t want sales right away. And your marketing material is incomplete without a clear and compelling call-to-action (CTA). The last point is super important because your Instagram bio is a marketing material. What’s the first thing you want people to do after they visit your Instagram profile?.Are you a local, national, or multinational business?.What’s your brand personality: Informative? Funny? Playful?.What makes your product/service different from similar ones in the market?. As you brainstorm your brand’s Instagram bio, ask yourself these questions: What makes a great Instagram bio?Ī great Instagram bio is one that convinces new profile visitors that clicking the follow button is worth it. So you have to be creative to come up with a bio that fulfills these three things. After reading your bio, your audience should be able to understand:Īn Instagram bio has a limit of 150 characters. It determines how they perceive your brand. Your Instagram bio is one of the first things people notice when they visit your profile. This description usually tells users who you are and what your business does. Click and get them now! What is an Instagram bio?Īn Instagram bio is the short description under your username on your Instagram profile. Free download: Professionally designed, fully customizable Instagram ad templates.
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